Workshop: Marx’s Labour Theory of Value in the Digital Age
COST Action IS1202 “Dynamics of Virtual Work”,
http://dynamicsofvirtualwork.com/
The Open University of Israel.
June 15-17, 2014.
Recent developments in digital technology, from “social media”/”web 2.0”
such as Facebook, YouTube, Twitter, Weibo, LinkedIn, Pinterest,
Foursquare, etc to mobile devices, have spurred new forms of production.
A variety of terms has been used to describe new production practices
and new products enabled by the Internet: participatory culture,
co-creation, mass collaboration, social production, commons-based peer
production, mass customization, prosumption, produsage, crowdsourcing,
open source, social production, user-generated content, user
participation, folksonomics, wikinomics, collaborative innovation, open
innovation, user innovation.
These terms and debates are often over-optimistic, celebratory and lack
a critical understanding of “social media” – they do not engage with the
social problem-dimension of the “social”. The multiplicity of neologisms
is also a symptom of a “technologistic” outlook, which assumes that each
technical innovation brings about a paradigmatic change in culture and
in society and more democracy and a better society. While such
multiplicity of terms attests to a phenomenology of technological
innovation and diversity, it is also an analytical and theoretical
liability. Concurrent with this dominant approach, there have been
attempts for a systematic critical analysis of new forms of online
production, digital labour and commodification on social media through
the prism of the labour theory of value. Such theoretical approaches
attempt to apply a unified conceptual framework in order to gain better
understanding of the socio-economic foundations of digital media and the
social relations, power relations and class relations that they
facilitate. They also help to connect these new productive practices
with a longstanding theoretical tradition emerging from Marxian
political economy.
The role of Marx’s labour theory of value for understanding the
political economy of digital and social media has been a topic of
intense work and debates in recent years, particularly concerning the
appropriateness of using Marxian concepts, such as: value,
surplus-value, exploitation, class, abstract and concrete labour,
alienation, commodities, the dialectic, work and labour, use- and
exchange-value, General Intellect, labour time, labour power, the law of
value, necessary and surplus labour time, absolute and relative surplus
value production, primitive accumulation, rent, reproductive labour,
formal and real subsumption of labour under capital, species-being,
collective worker, etc.
The critical conceptualization of digital labour has been approached
from a variety of critical approaches, such as Marx’s theory, Dallas
Smythe’s theory of audience commodification, Critical Theory, Autonomous
Marxism, feminist political economy, labour process theory, etc. In this
workshop we explore current interventions to the digital labour theory
of value. Such interventions propose theoretical and empirical work that
contributes to our understanding of the Marx’s labour theory of value,
how the nexus of labour and value are transformed under virtual
conditions, or they employ the theory in order to shed light on specific
practices.
The Israeli location will provide an opportunity to explore some issues
pertinent to digital technology in the local context, including a
lecture on the Palestinian Internet and a tour exploring techniques of
separation and control along the separation wall in Jerusalem.
Keynote talks:
Noam Yoran: The Labour Theory of Television, or, Why is Television Still
Around
Christian Fuchs: The Digital Labour Theory of Value and Karl Marx in the
Age of Facebook, YouTube, Twitter and Weibo
Anat Ben David: The Palestinian Internet
The programme features the following talks:
* Andrea Fumagalli: The concept of life subsumption in cognitive
bio-capitalism: valorization and governance
* Bingqing Xia: Marx's in Chinese online space: some thoughts on the
labour problem in Chinese Internet industries
* Brice Nixon: The Exploitation of Audience Labour: A Missing
Perspective on Communication and Capital in the Digital Era
* Bruce Robinson: Marx's categories of labour, value production and
digital work
* Eran Fisher: Audience labour: empirical inquiry into the missing link
of subjectivity
* Frederick Harry Pitts: Form-giving fire: creative industries as Marx’s
‘work of combustion’”
* Jakob Rigi: The Crisis of the Law of Value? The Marxian Concept of
Rent and a Critique of Antonio Negri`s and his Associates` Approach
Towards the Marxian Law of Value
* Jernej Prodnik: Media products and (digital) labour in global
capitalist accumulation: A preliminary study
* Kylie Jarrett: The Uses of Use-Value: A Marxist-Feminist contribution
to understanding digital media
* Marisol Sandoval: The Dark Side of the Information Age - Arguments for
an Extended Definition of Digital Labour
* Olivier Frayssé: Cyberspace ground rent, surplus value extraction,
realization, and general surplus value apportionment
* Sebastian Sevignani: Productive prosumption, primitive accumulation,
or rent? Problematising exploitation 2.0
* Thomas Allmer: Digital and Social Media Between Emancipation and
Commodification: Dialectical and Critical Perspectives
* Yuqi Na: Capital accumulation of targeted advertising-based capitalist
social media. What do people in the UK and China think about it and why?
A Marxist perspective
If you wish to attend the workshop, please contact RSVP Eran Fisher:
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