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From 16th February until 8th March 2006, the World Association for
Christian Communication (WACC) is organising 'Who Makes the News? Three
Weeks of Global Action on Gender and the Media
(http://www.whomakesthenews.org).

Endorsed by both the United Nations Development Fund for Women (UNIFEM)
and the United Nations Educational, Scientific and Cultural Organisation
(UNESCO), the "Who Makes the News?" campaign aims to promote gender
equality in the media by challenging the news media to take substantial
and immediate action to ensure that they represent women and men in a
fair and balanced way.

The "Who Makes the News?" campaign begins on 16th February 2006. This is
exactly one year since hundreds of gender and media groups in 76
countries joined in an effort of incredible solidarity to monitor the
representation of women and men in their news media as part of the
Global Media Monitoring Project (GMMP) 2005. The GMMP 2005 results
unfortunately show that the marginalisation of women in the news media
is still very much a reality.

The "Who Makes the News?" Campaign will end on 8th March 2006 -
International Women's Day
(http://www.un.org/ecosocdev/geninfo/women/womday97.htm). On this day,
WACC and its partners worldwide join with UNESCO in offering a challenge
to all media producing daily news to give editorial responsibility to
women editors and journalists to direct the news on 8th March 2006 as a
first step towards promoting gender equality in the media.
(http://portal.unesco.org/ci/en/ev.php-URL_ID=18295&URL_DO=DO_TOPIC&URL_
SECT
ION=201.html).

During Who Makes the News? Three Weeks of Global Action on Gender and
the Media, hundreds of gender and media activists around the world will
organise activities using the global, regional and national results of
GMMP 2005 to establish a dialogue with news media on their
representation of women and men and to explore ways to ensure that women
are no longer marginalised in the news media.

The "Who Makes the News?" campaign is a unique and exciting opportunity
for all those who are committed to the promotion of gender equality and
communication rights to join together to challenge the media to fulfil
their democratic responsibility to represent women and men in a fair and
balanced way.

If you would like further information about the "Who Makes the News?"
Campaign or to receive a Take Action Pack in English, Spanish or French
please contact [log in to unmask]

We look forward to hearing from you!



Myriam Horngren
WACC Network and Advocacy Coordinator
357 Kennington Lane
London SE11 5QY
United Kingdom
Direct line: 44 (0) 207 587 3018
Fax: 44 (0) 207 735 0340
web: www.wacc.org.uk/ www.whomakesthenews.org
email: [log in to unmask]