Hi fellow MAC members, I hope this message finds you in good health and with a strong spirit of voluntarism!!Here is a long email about our Call for Panels. I am not sending an attachment to help us control viruses in the WWW. Please respond ASAP, our deadline is OCTOBER 17, 2003. Best Regards, MC Santana=20 CALL for PANEL PROPOSALS Panel Proposal Deadline: OCTOBER 17 , 2003 for the 2004 AEJMC Conference Toronto, Canada, August 4- 7 Hello MAC Members! Our new year started as of October 1, 2003. It is time to plan the 2004 AEJMC Conference, scheduled for Toronto, Canada on August 4 * 7, 2004. Description of Proposal Categories Panel proposals ideas should come under one of three categories: teaching, research, or professional freedom & responsibility (PFR). 1) Teaching proposals should focus on teaching (methods, tools, etc.) 2) Research proposals should not be confused with the scholarly and peer reviewed paper sessions. Instead, this panel would focus on an aspect of research. For example, a panel might discuss research methods that are most commonly used in the MAC division. 3) Professional Freedom & Responsibility ideas should focus on diversity issues that concern the following: freedom of speech and press and how AEJMC can encourage and defend free speech rights and values in the workplace; ethical issues including conflicts of interest, and social justice; media criticism and accountabili ty; unequal treatment of women and minorities reflected in hiring and promotion practices and stereotyped portrayals in the mass media; and public service, including activities that enhance understanding among media educators, professionals and the general public. Notes to Consider When Developing Ideas As you formulate ideas for proposals, keep in mind that the best ideas, according to a former MAC chair, are "those that anticipate trends or controversies, that make good use of MAC people, and that have a high likelihood of attracting co-sponsors from other divisions." It is also important to remember that acceptance of a panel does not rest solely on the wishes of one division. Panels that can be partnered or co-sponsored with other divisions are encouraged. Therefore, strive to make your proposal as attractive to other divisions as possible. Panel Proposal Requirements and Format Only completed panel proposal will be accepted. A sample panel proposal is attached at the end of this letter. Be sure to follow the format and include each of the categories as shown on the sample proposal. Panel ideas must include names of potential panelists and whether any equipment is need. I understand that power point equipment is too expensive to rent at the conventions, but overhead projectors, TV/VCRs, etc. are Let's plan on a great year! Where To Submit? Maria "M.C." Santana Vice-Head and Program Chair MAC Division Nicholson School of Communication University of Central Florida P. O. Box 161344 Orlando, FL 32816-1344 FAX (407) 823-6360 Office (407) 823-2838 [log in to unmask] A sample proposal is at the bottom of this page. JOINT SESSION PROPOSAL Advertising Division, AEJMC 2001 Conference Type of Panel: Professional Freedom & Responsibility Title: "Efforts to Recruit Minorities in Advertising" Possible Panelists: Mary Ellen Wooley, American Advertising Federation Lowell Thompson, Creative Communications Consultant, specializing in race relations Ron Owens, Partner, Laughlin, Marinaccio & Owens, and President of the Advertising Club of Metropolitan Washington Panel Focus: The focus is to bring together industry professionals and advertising educators to discuss current industry efforts to recruit minorities and brainstorm ways in which educators and practitioners can work together to increase diversity in the advertising industry and in the academy. Justification: Despite industry efforts to recruit minorities, the advertising industry is not accomplishing its goal of a more diverse workforce. A recent Advertising Age article written by Mr. Ron Owens cites data from the American Advertising Federation indicating that only 4% of advertising professionals are people of color. Only 2% of ad industry senior executives are minorities and in general market agencies, less than 1% of the managers are minorities. This panel can inform educators of current industry efforts and lead to a brainstorming session to generate ideas on how the industry and educators can more effectively open the study and practice of advertising for minorities. This panel clearly directly relates to the Plenary Theme of "Bringing in the Outs". Potential Division Co-Sponsor: Minorities & Communication Moderator: Marilynn Kern Foxworth Potential Speakers: Please name panelists by institution and area or title of presentation. (Please check wit the potential panelist on their availability to attend the Toronto convention) Audio-Visual Equipment: Yes. Panel Contact: Joe Phelps, Advertising and Public Relations Department, College of Communication and Information Sciences, Box 870172 University of Alabama, Tuscaloosa, AL. 35487-0172. Phone: (205) 348-8646. E-mail: [log in to unmask]