Good suggestions!

Anybody got any logo ideas?

--joc


On Jan 22, 2007, at 11:36 PM, Joshua Whitmore wrote:

> All,
>
> I know we all love words, but we don't need to write novels on our
> shirts!
>
> Most people will glance at a T-shirt for maybe 2-3 seconds, and I
> doubt they could take in all of that text. Think of it like
> advertising a product. Advertisers spend millions (billions?) of
> dollars trying to figure out how to get people's attention in 2-3
> seconds by developing product identity--slogans and logos--to
> interest people and get them to ask more about the product. Look at
> soda and car companies for some great examples of this. "Zoom zoom"
> and Mazda, anyone?
>
> Newspaper design focuses on headlines and photos to attract
> readers, novel covers use the art and the title, and even daily
> products like cereal and soap offer little more than a picture and
> a brand name up front. Once the consumer is hooked, then they start
> in with selling the product: $54,000,000 in sales, 4 Emmys, 6-speed
> manual transmission, 240 calories, etc.
>
> We should brand our "product" with a standardized logo and come up
> with a slogan or headline aimed at grabbing people's attention.
> Maybe we could keep the front of the T-shirt simple with just a
> logo and catchphrase, while making the back a place for more
> information.
>
> I don't have a lot of experiences with developing ads or T-shirts,
> but as a consumer of mass media--as well as a creator of not-so-
> mass media--I know what types of things grab my attention.
>
> My two obols,
>
> Joshua
>
> P.S. The television adaptation of the Dresden Files by Jim Butcher,
> an OU PW alum, premiered yesterday on the Sci-Fi channel. I tivo'd
> it but have yet to watch it. It has an 8 central time slot on Sundays.