Good suggestions! Anybody got any logo ideas? --joc On Jan 22, 2007, at 11:36 PM, Joshua Whitmore wrote: > All, > > I know we all love words, but we don't need to write novels on our > shirts! > > Most people will glance at a T-shirt for maybe 2-3 seconds, and I > doubt they could take in all of that text. Think of it like > advertising a product. Advertisers spend millions (billions?) of > dollars trying to figure out how to get people's attention in 2-3 > seconds by developing product identity--slogans and logos--to > interest people and get them to ask more about the product. Look at > soda and car companies for some great examples of this. "Zoom zoom" > and Mazda, anyone? > > Newspaper design focuses on headlines and photos to attract > readers, novel covers use the art and the title, and even daily > products like cereal and soap offer little more than a picture and > a brand name up front. Once the consumer is hooked, then they start > in with selling the product: $54,000,000 in sales, 4 Emmys, 6-speed > manual transmission, 240 calories, etc. > > We should brand our "product" with a standardized logo and come up > with a slogan or headline aimed at grabbing people's attention. > Maybe we could keep the front of the T-shirt simple with just a > logo and catchphrase, while making the back a place for more > information. > > I don't have a lot of experiences with developing ads or T-shirts, > but as a consumer of mass media--as well as a creator of not-so- > mass media--I know what types of things grab my attention. > > My two obols, > > Joshua > > P.S. The television adaptation of the Dresden Files by Jim Butcher, > an OU PW alum, premiered yesterday on the Sci-Fi channel. I tivo'd > it but have yet to watch it. It has an 8 central time slot on Sundays.