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Director of Media - Birmingham, AL
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|
|
Department
|
Marketing
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|
Status:
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Full Time
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|
Description:
|
The Director of Media will develop the overall media
vision for supporting our different brands. This person will define and
develop media strategy and planning; working internally with the
Marketing Directors and Communications Department and externally with the
different markets and media outlets. He/she will have direct supervisory
responsibilities over the planning and buying staff and will monitor the
effectiveness of the plan and ensure we operate within budgeted spending
levels. This person and the media group will work very closely with the
Marketing Analytics group in tracking and reporting on the effectiveness
of various campaigns. This person will then be responsible for
translating this ongoing tracking of effectiveness into continuous media
plan adjustments to achieve our organizational goals. While this group
will handle all non-internet media, they will work closely with the
internet marketing groups to ensure a seamless brand position and media
plan. This position reports to the Senior Vice-President of Marketing
Communications.
|
|
Experience:
|
The position requires at least ten years media
experience with three years or more at a management level. He/she should
preferably have experience at a major advertising, media agency, or
in-house advertising agency and should have strong knowledge and
understanding of media planning and strategy. He/she should be fully
versed in media ratings and methodology (including Nielsen and Arbitron),
qualitative data such as Scarborough or Prism, and the typical methods
and policies pertaining to the placement and tracking of media campaigns
that were local, regional, and national in scope; and a solid
understanding of how advertising in all media is evaluated, planned,
purchased, and tracked—including traditional media as well as Internet,
mobile, social, and other new media.
|
|
Education:
|
Bachelor’s degree (master’s preferred)
|
|
Skills:
|
- Strong leadership and personnel
management skills
- Demonstrated ability to develop,
implement and successfully manage high-dollar advertising campaigns,
and then to analyze their effectiveness, both during the campaign
and post-buy analysis and quickly make changes or adjustments as
needed
- Ability to work in a fast-paced
atmosphere and effectively meet deadlines while remaining flexible
and accommodating
- Results-oriented and accountable with
a strong understanding of advertising business practices
- Demonstrated success managing teams
and driving initiatives to completion by working with a variety of
constituencies, some of which do not report to this position
- Strong experience in media planning
and strategy development
- Strong marketing and advertising
experience building brands through a variety of marketing tools with
a strong understanding of branding.
- Ability to teach team members
techniques that will better enable them to plan and purchase
advertising
- Experience in long-term strategic
planning and the facilitation process
- Familiarity with the creative process
as it relates to advertising in its various forms
- Experience in all levels of media
planning, negotiation, and buying, including local
- Experience with direct marketing
processes is highly desirable.
|
|
Other:
|
|
|
Contact:
|
Don
Keith at Corporate
|
|
|
Director of Media - Birmingham, AL
|
|
|
Department
|
Marketing
|
|
Status:
|
Full Time
|
|
Description:
|
The Director of Media will develop the overall media
vision for supporting our different brands. This person will define and
develop media strategy and planning; working internally with the
Marketing Directors and Communications Department and externally with the
different markets and media outlets. He/she will have direct supervisory
responsibilities over the planning and buying staff and will monitor the
effectiveness of the plan and ensure we operate within budgeted spending
levels. This person and the media group will work very closely with the
Marketing Analytics group in tracking and reporting on the effectiveness
of various campaigns. This person will then be responsible for
translating this ongoing tracking of effectiveness into continuous media
plan adjustments to achieve our organizational goals. While this group
will handle all non-internet media, they will work closely with the
internet marketing groups to ensure a seamless brand position and media
plan. This position reports to the Senior Vice-President of Marketing
Communications.
|
|
Experience:
|
The position requires at least ten years media
experience with three years or more at a management level. He/she should
preferably have experience at a major advertising, media agency, or in-house
advertising agency and should have strong knowledge and understanding of
media planning and strategy. He/she should be fully versed in media
ratings and methodology (including Nielsen and Arbitron), qualitative
data such as Scarborough or Prism, and the typical methods and policies
pertaining to the placement and tracking of media campaigns that were
local, regional, and national in scope; and a solid understanding of how
advertising in all media is evaluated, planned, purchased, and
tracked—including traditional media as well as Internet, mobile, social,
and other new media.
|
|
Education:
|
Bachelor’s degree (master’s preferred)
|
|
Skills:
|
- Strong leadership and personnel
management skills
- Demonstrated ability to develop,
implement and successfully manage high-dollar advertising campaigns,
and then to analyze their effectiveness, both during the campaign
and post-buy analysis and quickly make changes or adjustments as
needed
- Ability to work in a fast-paced
atmosphere and effectively meet deadlines while remaining flexible
and accommodating
- Results-oriented and accountable with
a strong understanding of advertising business practices
- Demonstrated success managing teams
and driving initiatives to completion by working with a variety of
constituencies, some of which do not report to this position
- Strong experience in media planning
and strategy development
- Strong marketing and advertising
experience building brands through a variety of marketing tools with
a strong understanding of branding.
- Ability to teach team members
techniques that will better enable them to plan and purchase
advertising
- Experience in long-term strategic
planning and the facilitation process
- Familiarity with the creative process
as it relates to advertising in its various forms
- Experience in all levels of media
planning, negotiation, and buying, including local
- Experience with direct marketing
processes is highly desirable.
|
|
Other:
|
|
|
Contact:
|
Don
Keith at Corporate
|
|
|
Director of Media - Birmingham, AL
|
|
|
Department
|
Marketing
|
|
Status:
|
Full Time
|
|
Description:
|
The Director of Media will develop the overall media
vision for supporting our different brands. This person will define and
develop media strategy and planning; working internally with the
Marketing Directors and Communications Department and externally with the
different markets and media outlets. He/she will have direct supervisory
responsibilities over the planning and buying staff and will monitor the
effectiveness of the plan and ensure we operate within budgeted spending
levels. This person and the media group will work very closely with the
Marketing Analytics group in tracking and reporting on the effectiveness
of various campaigns. This person will then be responsible for
translating this ongoing tracking of effectiveness into continuous media
plan adjustments to achieve our organizational goals. While this group
will handle all non-internet media, they will work closely with the
internet marketing groups to ensure a seamless brand position and media
plan. This position reports to the Senior Vice-President of Marketing
Communications.
|
|
Experience:
|
The position requires at least ten years media
experience with three years or more at a management level. He/she should
preferably have experience at a major advertising, media agency, or
in-house advertising agency and should have strong knowledge and understanding
of media planning and strategy. He/she should be fully versed in media
ratings and methodology (including Nielsen and Arbitron), qualitative
data such as Scarborough or Prism, and the typical methods and policies
pertaining to the placement and tracking of media campaigns that were
local, regional, and national in scope; and a solid understanding of how
advertising in all media is evaluated, planned, purchased, and
tracked—including traditional media as well as Internet, mobile, social,
and other new media.
|
|
Education:
|
Bachelor’s degree (master’s preferred)
|
|
Skills:
|
- Strong leadership and personnel
management skills
- Demonstrated ability to develop,
implement and successfully manage high-dollar advertising campaigns,
and then to analyze their effectiveness, both during the campaign
and post-buy analysis and quickly make changes or adjustments as
needed
- Ability to work in a fast-paced
atmosphere and effectively meet deadlines while remaining flexible
and accommodating
- Results-oriented and accountable with
a strong understanding of advertising business practices
- Demonstrated success managing teams
and driving initiatives to completion by working with a variety of
constituencies, some of which do not report to this position
- Strong experience in media planning
and strategy development
- Strong marketing and advertising
experience building brands through a variety of marketing tools with
a strong understanding of branding.
- Ability to teach team members
techniques that will better enable them to plan and purchase
advertising
- Experience in long-term strategic
planning and the facilitation process
- Familiarity with the creative process
as it relates to advertising in its various forms
- Experience in all levels of media
planning, negotiation, and buying, including local
- Experience with direct marketing
processes is highly desirable.
|
|
Other:
|
|
|
Contact:
|
Don
Keith at Corporate
|
|
|
Director
of Media - Birmingham, AL
|
|
|
Department
|
Marketing
|
|
Status:
|
Full Time
|
|
Description:
|
The Director of
Media will develop the overall media vision for supporting our different
brands. This person will define and develop media strategy and planning;
working internally with the Marketing Directors and Communications
Department and externally with the different markets and media outlets.
He/she will have direct supervisory responsibilities over the planning
and buying staff and will monitor the effectiveness of the plan and
ensure we operate within budgeted spending levels. This person and the media
group will work very closely with the Marketing Analytics group in
tracking and reporting on the effectiveness of various campaigns. This
person will then be responsible for translating this ongoing tracking of
effectiveness into continuous media plan adjustments to achieve our
organizational goals. While this group will handle all non-internet
media, they will work closely with the internet marketing groups to
ensure a seamless brand position and media plan. This position reports to
the Senior Vice-President of Marketing Communications.
|
|
Experience:
|
The position
requires at least ten years media experience with three years or more at
a management level. He/she should preferably have experience at a major
advertising, media agency, or in-house advertising agency and should have
strong knowledge and understanding of media planning and strategy. He/she
should be fully versed in media ratings and methodology (including
Nielsen and Arbitron), qualitative data such as Scarborough or Prism, and
the typical methods and policies pertaining to the placement and tracking
of media campaigns that were local, regional, and national in scope; and
a solid understanding of how advertising in all media is evaluated,
planned, purchased, and tracked—including traditional media as well as
Internet, mobile, social, and other new media.
|
|
Education:
|
Bachelor’s degree
(master’s preferred)
|
|
Skills:
|
- Strong
leadership and personnel management skills
- Demonstrated
ability to develop, implement and successfully manage high-dollar
advertising campaigns, and then to analyze their effectiveness, both
during the campaign and post-buy analysis and quickly make changes
or adjustments as needed
- Ability
to work in a fast-paced atmosphere and effectively meet deadlines
while remaining flexible and accommodating
- Results-oriented
and accountable with a strong understanding of advertising business
practices
- Demonstrated
success managing teams and driving initiatives to completion by
working with a variety of constituencies, some of which do not
report to this position
- Strong
experience in media planning and strategy development
- Strong
marketing and advertising experience building brands through a
variety of marketing tools with a strong understanding of branding.
- Ability
to teach team members techniques that will better enable them to
plan and purchase advertising
- Experience
in long-term strategic planning and the facilitation process
- Familiarity
with the creative process as it relates to advertising in its
various forms
- Experience
in all levels of media planning, negotiation, and buying, including
local
- Experience
with direct marketing processes is highly desirable.
|
|
Contact:
|
Don Keith at Corporate
|
|
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|