In case the attachment did not forward here’s the call text in
the email
Call for Papers: A Book on
Advertising and Reality
Title: Advertising and
Reality: A Global Look on Life in Commercials
Under Contract with:
Continuum (Expected Publication Date – Fall 2012)
Editor: Amir Hetsroni
(School of Communication – Ariel University Center, Israel).
This book, under contract with
Continuum, aims to offer an extensive peak at the way our life is represented
in advertising. For that purpose, a call is made here to mass media scholars,
advertising researchers, marketing experts and social science academics from
all over the world to offer contributions that shed light on the way human life
is represented in commercials and the potential effects of this representation.
The approach of this collection
is social-scientific. This means that empirical studies, literature reviews and
theoretical entries are all welcome - as long as they are positivistic in the
manner of knowledge pursual. Purely polemic-critical articles and manuscripts
that purportedly "prove" claims by relying on non-representative
samples will not be considered. However, the examination of any advertising
channel (broadcast, print, digital etc.) is welcome, and cross-cultural studies
are particularly encouraged, as one of the book's objectives is portraying the
way modern life looks like in the most popular form of marketing communication
worldwide.
Contributions can be of two
types: (a) direct examination of the representation of reality in advertising;
(b) related effects and theories.
Contributions of the first type
are, in most cases, expected to be content analyses, or extensive reviews of
existing research, or a combination of the two. Preference will be given to
submissions that analyze new data. Here are some suggested topics. Authors are
welcome to come up with additional ideas:
Families in advertising
Children in advertising
Work and leisure in advertising
Gender roles in advertising
Objectionable content in advertising (sex and violence)
Minorities in advertising
Risky behavior in advertising (e.g. drunk driving)
Health, diseases and death in advertising
Eating and drinking and their aftermath: Food and body figure in advertisements
Age and ageing in
advertising
2
Physical and man-made scenery in advertising
Love and romance in
advertising
Contributions of the second
type are expected be surveys/experiments, or extensive reviews of existing
research, or a combination of the two (with preference given to submissions
that analyze new data). Content wise, the papers should engage in:
Cross-Cultural differences in presenting everyday life in advertising
Immediate and non-immediate effects of reality representation in advertising
(emphasizing in particular non-commercial effects)
Theoretical accounts
of reality representation in advertising: Application of schools such as
cultivation, priming etc.
The deadline for extended
abstract submission (three to four pages long) is: October 1st, 2010.
The abstract should consist of
a purpose statement for the proposed paper, theoretical framework(s), method(s)
of analysis, major findings (of previous studies) and expected results (for new
studies), scholarly contribution, public appeal/applied implications (if
existing) and a short biographical sketch of the author(s). Please note that –
as in almost any academic collection – acceptance is a based on merit,
editorial needs and submissions supply. Since some of the suggested topics
would likely yield a larger number of submissions – the chances of having a
paper on one of the more popular topics accepted are lower. Authors are welcome
to send in more than one abstract, but no more than one chapter per author will
be included in the book.
Notification of
acceptance/rejection and invitations to submit complete papers (5,000 to 12,000 words, APA style) will be made on
or before November 15th , 2010.
The complete papers’ due
date is March 1st , 2011.
The book will go to print
towards the end of the summer of 2011. Rigorous review will be performed and
revisions are likely to be required throughout the process.
Please send submissions,
inquires and proposals to:
Professor Amir Hetsroni
School of Communication
Ariel University Center,
Israel
Tel. 972-54-4975048 ; Fax.
972-8-9286602
Email: [log in to unmask];
[log in to unmask] Know Justice; Know Peace,
Rev. Dr. E-K Daufin
Professor of Communication
ASU FSA/AFT Co-VP for Faculty
AEJMC MAC Membership Chair
Alabama State University
915 S. Jackson St.
Montgomery, AL 36101-0271
(334) 229-6885
www.loveyourbodyloveyourself.vox.com
Your research and creative activity referrals are welcomed.
With all my heart I want to work with and for kind, competant,
strong people who love and help me and I they. Ashe!
From: Amir Hetsroni
[mailto:[log in to unmask]]
Sent: Thursday, July 29, 2010 7:16 AM
To: E. K. Daufin
Subject: Re: call for papers: a book on advertising and reality
Dear Dr. Daufinm
Thanks for posting my call for papers to the AEJMC vis-com
mailing list, but for one reason or another it did not include the call itself.
I tried to post it myself unsuccessfully (for lack of authorization to post to
that listserv), so I a forwarding it to you and ask you to post it. Thanks
again for the consideration and sorry for the inconvenience.
Sincerely,
Amir Hetsroni