Call
for Papers
Digital
Campaigning Knowledge Exchange
Charities
and campaigning organisations increasingly employ campaigners
with digital expertise, with many developing dedicated digital
campaigning teams to work on furthering social change goals.
The eCampaigning Forum (ECF) has, for the last 10 years,
brought together e-campaigning practitioners from across the
world for an annual knowledge-sharing event. For more
information see www.ecampaigningforum.com
The
Digital Campaigning Knowledge Exchange will be a new
element of the 2012 eCampaigning Forum (22-23 March, Oxford,
UK), providing a parallel track of academic workshops
alongside the open space discussions of the forum.
There
is a wealth of academic and industry research into digital
campaigning related topics, but this research rarely crosses
over into practice discussions at ECF. Our aim is to foster
meaningful links between researchers and practitioners, with a
view to bringing relevant, informative research to digital
campaigners, and connecting academics and researchers with
live datasets and experience to draw upon.
Topics
Based
on feedback from participants in 2011 we are inviting
researchers with interests in the following areas to propose
short papers to present, for discussion in a series of mixed
academic and practitioner seminars throughout the event. Based
on the papers submitted, three topics will be chosen.
● The
role of digital tools and communication in enhancing
engagement to a cause
● Demographics
of digital mobilisation
Is e-campaigning inclusive? Which different demographics and
patterns of technology use should campaigners consider?
● Cross-country
perspectives on digital campaigning
Including
political and social issue campaigns. How do different
national contexts compare?
● Research
methods for digital campaigners
How
to collect research-ready datasets; how to employ innovative
methods - including social network analysis and digital
ethnography; how to combine qualitative and quantitative
research methods;
● Innovations
in mobile and web technology; what
do new services and approaches have to offer social change
campaigns?
● Approaches
to crowd-sourcing and mobilising digital volunteers;
● Data,
data mining and ethics in digital campaigning.
We
are particularly keen to have contributions that provoke
debate or point to future directions for practice in digital
campaigning. Specifically, we are keen to hear from academics
that can provide practical suggestions for e-campaigners in
additional to any theoretical or methodological insights.
Poster submissions are also welcome.
The
Digital Campaigning Knowledge Exchange will take place
in three sessions on the 22 and 23 March 2012. Each session
will consist of 2 - 3 papers, followed by discussion.
Knowledge Exchange delegates are invited to particulate fully
in the eCampaigning Forum, including the open space sessions.
Academic participants without papers are also welcome to apply
as delegates to the eCampaigning Forum.
Academics
making a presentation in the Knowledge Exchange will be
eligible for a reduced fee if required. Accommodation and
meals are available on site at an additional cost.
Papers
can be submitted for inclusions in a short peer and
practitioner-reviewed 2012 eCampaigning Forum proceedings to
be produced after the event.
Research
connections
E-campaigners
also generate a wealth of data from e-mail metrics and
campaign response rates, to social network data and supporter
profiles. Space will also be dedicated at the 2012 ECF to
creating connections between researchers looking for data to
draw upon, and practitioners with live datasets. Discussions
will explore how practice data can be made available for
research, and how practitioners can draw upon research data
and findings more effectively.
Call
for Papers
Abstracts
of between approximately 200 and 300 words should be submitted
to [log in to unmask]
by the 16th September 2011. Accepted presentations will be
notified during October.
Programme
Committee
- Anastasia
Kavada, Senior Lecturer, Communication and Media Research
Institute (CAMRI), University of Westminster
- Janelle
Ward, Assistant Professor, Department of Media and
Communication, Erasmus University Rotterdam
- Duane
Raymond, Founder and Director, FairSay and eCampaigning Forum
- Jess
Day, eCampaigning writer and consultant
- Tim
Davies, Independent Researcher & Web Science PhD Student,
University of Southampton
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