Thank you, Jethro, for the call. I'm attaching the external evaluation of our multi-media/community mobilization project in Nicaragua, which included the ³social soap² TV series Sexto Sentido. The study, published by the Horizons project, is called Catalyzing Personal and Social Change Around Gender, Sexuality, and HIV: Impact Evaluation of Puntos de Encuentro¹s Communication Strategy in Nicaragua. (2008) The most interesting (in my opinion) quantitative analysis of how impact was achieved is on pp 60-64. The qualitative findings, focussing more on how the media work reinforced local work, are also quite interesting. Hope this is useful! Best, Amy Bank Puntos de Encuentro-Nicaragua From: Jethro Pettit <[log in to unmask]> Reply-To: Jethro Pettit <[log in to unmask]> Date: Tuesday, January 27, 2015 at 8:58 AM To: <[log in to unmask]> Subject: Re: effects of media and communication on social norms change? Sorry, a quick addition - this can include effects of media and communication on social norms related to gender and social inclusion. Thanks, Jethro -----Original Message----- From: For communication among alternative media producers, academics, artists, and activists. [mailto:[log in to unmask]] On Behalf Of Jethro Pettit Sent: 27 January 2015 16:51 To: [log in to unmask] Subject: effects of media and communication on social norms change? Dear all, I've received a request from people working on governance in the UK Department for International Development (DFID) who want to know: "What is the recent evidence on the effect of media and communication activities on social norms change? Do people change their behaviour as a result of these activities?" I was contacted because of the special OurMedia issue of Development in Practice in 2009 on 'Citizens' Media and Communication' co edited by me, Juan Salazar and Alfonso Gumucio, with many OurMedia authors. This is quite a huge question, however I have found out that they are particularly interested in evidence of changes in social norms related to governance, political inclusion, citizen participation and also in contexts of violence. What is not clear is whether they are really aware of community and citizen media, or are assuming top-down media and communication 'aimed' at changing social norms. My guess is the latter, but why not provide good examples of the former? If you can send me any examples, articles, case studies or links by the end of tomorrow (Weds 28th) I'd be grateful! Can be very brief. Oh, and is there an OurMedia website that has not been hijacked by strange, irrelevant blogs? hope I am not offending anyone, but what the heck happened here? http://www.ourmedianet.org/ Good wishes to everyone! Jethro Jethro Pettit Research Fellow, Director of Teaching and Learning Institute of Development Studies University of Sussex Brighton, BN1 9RE United Kingdom Tel (direct): +44 (0) 1273 915740 Tel: (IDS reception) +44 (0) 1273 606261 [log in to unmask] IDS offers 7 specialised MA degrees, a PhD research programme, short courses, visiting and study fellowships and other professional development opportunties. http://www.ids.ac.uk/study This message is for the addressee only and may contain privileged or confidential information. If you have received it in error, please notify the sender immediately and delete the original. Any views or opinions expressed are solely those of the author and do not necessarily represent those of IDS. Institute of Development Studies at the University of Sussex, Brighton BN1 9RE Tel: +44 (0)1273 606261; Fax: +44 (0)1273 621202 IDS, a charitable company limited by guarantee: Registered Charity No. 306371; Registered in England 877338; VAT No. GB 350 899914