Good morning MAC,
If you know of any media groups or organizations who may have interest in sponsoring or co-sponsoring a NAJF student, please feel free to forward the below. Also if you have interest in being a mentor at this
conference, we’d love to have your professional expertise. The mentor application should be posted today. Feel free to email me, if interested, and I can forward along to you. As part of this conference our NAJF fellows will be touring the NFL Network and
ESPN. We are working on building a relationship with both groups.
Dr. Victoria LaPoe
Editor, American Indian Studies, Media Diversity Forum
Author: Oil & Water Media Lessons from Hurricane Katrina and Deepwater Horizon
http://www.upress.state.ms.us/books/1672
Are you committed to increasing diversity within newsrooms? If so, we are writing to ask for your support and sponsorship
of a Native American Journalist Fellow. NAJF students are currently enrolled in a university and working toward a journalism degree. Your sponsorship would cover a student’s travel, hotel, food and training during our one week conference. Our conference partners
Native students with professionals in the industry; students receive training in storytelling that includes feedback on writing, audio, video, photo, digital and editing. This is not just a one-week mentorship, but a year to life-long partnership between our
selected mentees and mentors. The cost to sponsor a student is $4, 950. This is a non-profit fee based on our past expenses when hosting students. Being a sponsor means you are covering a student’s cost for training and to attend our program. Next year’s conference
will be held in Anaheim, California. For more information about the conference, please click on the following link:
www.naja.com/news/
Below outlines information about our program. Please feel free to contact the Executive Director, Rebecca Landsberry with interest or questions:
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Native American Journalists Association
The Native American Journalist Association is committed to increasing the representation of Native journalists in mainstream media and advocating for the
fair and ethical coverage of Native people, communities and issues. We educate and unify our membership through journalism programs that promote fair coverage of Native communities and defend the rights of free press, speech and expression that our essential
to telling our story.
We provide professional training and networking opportunities at our annual NAJA National Native Media Conference and develop partnerships with our colleagues
in mainstream media to foster institutional and editorial change.
We also provide scholarships and other professional development opportunities to the next generation of Native journalists so they are equipped to meet
the demands of a rapidly changing media market.
Your sponsorship is vital to us and we will not be able to achieve these important goals with your support. These are some of the ways your sponsorship
will help us make a difference:
We develop and train the next generation of storytellers
We provide college scholarships to Native students, refer students to professional internships, and fund a group of Native American Journalism Fellows
at our annual conference. These fellows produce coverage for the annual NAJA conference under the guidance of professional mentors who are NAJA members and working media professionals. These students are the future professional members of NAJA and will be
the communications and public relations professionals for our tribes.
Your sponsorship will help us keep our promising young people engaged in storytelling so that we can provide a pipeline of talented young professionals
for mainstream and tribal media.
We recruit and refer greater numbers of Native professionals into the industry
We are in the process of creating a comprehensive database of the media skills, attributes and professional goals of our membership. This, in combination
with our partners in mainstream media, allows us to act as a critical referral service for our membership when large media organizations are hiring. Our ability to leverage our partnerships in this way helps us execute our mission to increase the number of
Native journalists in the industry.
With your support, we will continue to grow this referral function and directly contribute to the increase of Native professionals in media.
We guide and influence mainstream reporting
We continue to forge partnerships mainstream journalism organizations to further our efforts to inform and educate mainstream journalists about their ethical
responsibility to improve their coverage of Native people, communities and issues. We have produced and published reporting guides on covering the Indian Child Welfare Act, the Dakota Access Pipeline protests and tips on avoiding arrest when covering a protest.
These are recent examples of how NAJA communicates with Native American journalists and the mainstream media to promote fair and accurate coverage of Indian Country.
This year, we will be publishing our next edition of the Reading Red Report to reiterate our stance that any reporting on teams that use Native mascots
and imagery must abide by journalistic ethics.
Your sponsorship will ensure that this report is distributed to editors and publishers across the nation and that NAJA can continue to advocate for the
abandonment of Native mascots in mainstream media.
We want to create a direct connection between Native experts and journalists seeking a Native perspective
We are in the development stages of producing a comprehensive tribal communications officer database that will serve to connect any journalist with the
appropriate official in each tribe. We often see instances of mainstream reporting about a tribal issue with poor or no sourcing from the tribe or other relevant official. Mainstream journalists often cite an inability to find a source or receive a response
as an excuse to perpetuate unfair and biased reporting. We hope to alleviate that problem by creating a public, searchable database of tribal communications officers and points-of-contact to make it easier for journalists to locate that necessary source.
Your support will help us create this important resource that will directly address this biased and harmful reporting.
We bring Native journalists together
Native American journalists continue to represent less than 1 percent of all journalists in the profession. With so few of us spread across the industry,
it is vital that we be able to come together to train, recharge and rejoice in our common cause.
NAJA brings hundreds of journalists together each year, placing focus on the latest in reporting on Native American issues, improving tribal and community
media models and developing digital skills to empower our members. The annual conference is our time to celebrate our unique contribution to our tribes and our cultures.
We encourage our sponsors to join us at our annual conference and contribute to our important program.
We advocate for a free and independent press in Indian Country
Tribal nations have the sovereignty to decide how they want to protect freedoms of press and information. While more and more move in this direction, many
still do not.
We believe that tribal media should be fully empowered to tell our stories. When tribal media has the independence to report and share information in a
manner that is consistent with fair and truthful industry practices, our people, communities and governments are stronger.
We are committed to good journalism and have a dedicated Free Press Committee and other resources for members to better understand the importance of journalistic
ethics.
NAJA has and will continue to develop a series of media guides to assist our members in the practice of fair and ethical storytelling.
We provide legal aid and resources for Native journalists
We provide important legal resources to Native journalists facing challenges reporting within their communities. We serve our members who meet want information
and resources regarding media law and ethics, professional journalism practices and policies, and resources and expertise about the freedoms of speech, press and information in Indian Country.
Your sponsorship will ensure that we can continue to support Native journalists with an independent voice.
Dr. Victoria LaPoe
Assistant Professor Broadcast, WKU
Editor, American Indian Studies, Media Diversity Forum
Author: Indian Country: Telling a Story in a Digital Age
https://www.facebook.com/indiancountrybook/
Author: Oil & Water Media Lessons from Hurricane Katrina and Deepwater Horizon
http://www.upress.state.ms.us/books/1672
Dr. Victoria LaPoe
Assistant Professor Broadcast, WKU
Editor, American Indian Studies, Media Diversity Forum
Author: Indian Country: Telling a Story in a Digital Age
https://www.facebook.com/indiancountrybook/
Author: Oil & Water Media Lessons from Hurricane Katrina and Deepwater Horizon
http://www.upress.state.ms.us/books/1672