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Ahmed Swapan <[log in to unmask]>
Sat, 16 Aug 2008 21:02:32 -0000
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The idea is interesting and important also. It really needs to be grounded. However, there can be much more clarification and retesting the ideas with the old and new. Political questions and diversities are vital. And how to raise up ideas is a big question in fromt. A more critical exercise must be helpful for further improvement. 

But it's great. Once I get time, I will be coming up with some feedback. But please do pass if there is update. In solidarity.

Best regards,

Ahmed Swapan

On Sat, 09 Aug 2008 G wrote :
>Hi Ellie-
>I heartily agree with your concern expressed in your article (
>http://www.creative.org.au/webboard/results.chtml?filename_num=224226) and I
>love your bold idea for a labeling scheme (some colleagues and I tried to
>suggest something like this at WSIS but were promptly clubbered).
>Here in Japan we could certainly use such a labeling scheme.
>As you know, 'community broadcasting' here means 'local commercial'.
>Ohmynews and big internet corporations market their services as 'alternative
>citizens media'. Many organizations that are genuine NPOs don't have legal
>NPO status, while others that are small business ventures or money
>laundering operations have legal NPO status. And of course everyone asks- if
>we have youtube, why would we need public access TV? In other words, we have
>plenty of 'alternative/community/civic/democracy-wash'! (analogy to
>'greenwash', 'hogwash' etc.)
>As for how to do it? That is indeed a tricky question and to make a scheme
>that will work globally, for all countries (differences in democratic
>governance as Susan said), and for all media technologies (broadcast and
>online, so why not include print) seems close to impossible... But why not
>try anyway :)!
>Some ideas based on things which Arne, Stefania, some other colleagues and I
>have come up with while discussing our definition of 'civil society media'
>(in the CSMPolicy Consortium http://homepage.mac.com/ellenycx/CSMPolicy/):
>The evaluation would have to be some sort of a peer-review, based on
>research on the ground, interviews, research by independent researchers from
>abroad and the country in question--- lots of contextual knowledge necessary
>here and mechanisms to guard against vendetta politics and control by
>the label, rather than 'all or nothing' should indicate kind of percentage
>or level, perhaps separated into different aspects... Perhaps something
>closer to a 'nutritional content' label than a 'certified organic' label.
>'measuring' the democratic value of different aspects of the organization:
>message, organization/ownership, participation, goals and actual outcomes,
>audiences, control over infrastructure used (DIY level) etc.
>(tentative checklist see Article Hadl & Hintz in 'Making our media' book,
>forthcoming from Hampton Press, and old version
>http://www.ritsumei.ac.jp/acd/cg/ss/sansharonshu/413j.htm )
>different kinds of labels for different kinds of organizations/projects
>  e.g. An organization that has a high level of 'alternative style and
>content' but low audience participation would get a different label (e.g.
>'alternative news/culture') than, say an organization that has a close
>connection to the community (high 'participation'), but the content is
>rather conventional (low 'content and style'). And then there are
>organizations which provide alternative infrastructure but no content (which
>Stefi and Arne recently labeled 'radical tech')....
>Blacklist/list of 'fake civil society media'
>Those which have high participation but ultimate goal is to make money
>(youtube & co.) should get blacklisted as 'fakes'! (We started a project on
>listing 'fake community media' some years ago, but didn;t have the resources
>to continue...
>Maybe have a kind of 'civic wash award' (like corporatewatch.org 'greewash
>awards')? Which we present at every ourmedia conference... Together with a
>'best practice award' of course ;)
>Who or what can be certified? Only formal longstanding organizations? How
>about smaller orgs and temporary networks? How about a project within an
>otherwise commercial or governmental scheme? There may be a kind of
>quick-certification scheme for such cases... And how does one get nominated
>for evaluation?
>- WHO will PAY FOR IT?
>If its the organizations itself (as with 'certified organic')... Then we
>only get big and well-funded orgs into the scheme...
>On 09/08/08 8:42 AM, "Ellie Rennie" <[log in to unmask]> wrote:
> > Hi everyone,
> > Apologies for writing in English. I hope someone can translate for me.
> >
> > I am interested in hearing your feedback on the idea of an accreditation
> > scheme for community media - a bit like Fair Trade labeling but for broadcast
> > and online community media.
> >
> > A group of us here in Australia have organised a symposium ito discuss the
> > concept and logistics. We would like to trial it here and then see if it could
> > go global. OURMedia could possibly be a key organisation in making it work by
> > uniting various peak bodies etc.
> >
> > I have written a short article explaining the idea. It can be found at:
> >
> > http://www.creative.org.au/webboard/results.chtml?filename_num=224226
> >
> >
> > Ellie
> >
> >
> >
> >
> > Dr Ellie Rennie
> > Research Fellow
> > Institute for Social Research
> > ARC Centre of Excellence for Creative Industries and Innovation
> > +61 3 9214 5303
> > 0404 808 900
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Ahmed Swapan Mahmud
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