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Jethro Pettit <[log in to unmask]>
Tue, 27 Jan 2015 16:58:54 +0000
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Sorry, a quick addition - this can include effects of media and communication on social norms related to gender and social inclusion. Thanks, Jethro

-----Original Message-----
From: For communication among alternative media producers, academics, artists, and activists. [mailto:[log in to unmask]] On Behalf Of Jethro Pettit
Sent: 27 January 2015 16:51
To: [log in to unmask]
Subject: effects of media and communication on social norms change?

Dear all,

I've received a request from people working on governance in the UK Department for International Development (DFID) who want to know: "What is the recent evidence on the effect of media and communication activities on social norms change? Do people change their behaviour as a result of these activities?"

I was contacted because of the special OurMedia issue of Development in Practice in 2009 on 'Citizens' Media and Communication' co edited by me, Juan Salazar and Alfonso Gumucio, with many OurMedia authors.

This is quite a huge question, however I have found out that they are particularly interested in evidence of changes in social norms related to governance, political inclusion, citizen participation and also in contexts of violence. What is not clear is whether they are really aware of community and citizen media, or are assuming top-down media and communication 'aimed' at changing social norms. My guess is the latter, but why not provide good examples of the former?

If you can send me any examples, articles, case studies or links by the end of tomorrow (Weds 28th) I'd be grateful! Can be very brief.

Oh, and is there an OurMedia website that has not been hijacked by strange, irrelevant blogs? hope I am not offending anyone, but what the heck happened here?

Good wishes to everyone!


Jethro Pettit
Research Fellow, Director of Teaching and Learning Institute of Development Studies University of Sussex Brighton, BN1 9RE United Kingdom Tel (direct): +44 (0) 1273 915740
Tel: (IDS reception) +44 (0) 1273 606261 [log in to unmask]

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