In 1980, corporate interests successfully lobbied Congress to rescind the FTC’s power to regulate marketing to children. Since then child-directed marketing has exploded, bombarding kids with TV, radio and internet advertising, product placement/tie-ins and in-school marketing on a daily basis.
A recently introduced bill to the Senate, S 2558, would restore the FTC’s authority to regulate all advertising to children and to restrict junk food marketing to children under 18.
Go to www.freepress.net/action/kids.php . Urge your Senators to take a stand for children and against corporate greed. Fight junk food and junk values.