[mailto:[log in to unmask]] On Behalf Of Carolyn Nielsen
Sent: Friday, October 05, 2007 6:55 PM
To: [log in to unmask]
Subject: Re: Al's Morning Meeting - Friday Edition: Warnings About
Recycled Recalls
I have to chime in with E.K. here.
The Dove "Real Beauty" campaign sends a serious, positive message to
young
women urging them to ignore the self-hate promoted by the beauty
industry
and love themselves as they are.
How is a parody of that appropriate? Just because it is masquerading as
humor doesn't mean it's not hurtful, judgmental and belittling.
When Al's column juxtaposes the Dove campaign with "a Friday laugh," it
undermines the need for and power of the message. The Dove ads made me
feel
inspired, empowered and proud-- not eager for locker-room humor.
Disappointingly inappropriate.
Carolyn
----- Original Message -----
From: "E. K. Daufin" <[log in to unmask]>
To: "Poynter Institute" <[log in to unmask]>;
<[log in to unmask]>; <[log in to unmask]>
Sent: Friday, October 05, 2007 12:46 PM
Subject: RE: Al's Morning Meeting - Friday Edition: Warnings About
Recycled
Recalls
Just as I was starting to feel a little better about Al Thompson because
of these Dove Self-Esteem campaign PSA's I was again disappointed by the
nasty sizism/fataphobia satire piece that equates fatness with ugliness
and gives permission to call a large man "lardo" on a billboard that Al
perpetuates by saying that the third link is a "good Friday laugh." So
now Al's columns support racism AND sizism? Is this coming out of Fox
(Pseudo) News or The Poynter Institute?! Soooo sad any day of the week!
-----Original Message-----
From: Poynter Institute [mailto:[log in to unmask]]
Sent: Friday, October 05, 2007 6:09 AM
To: E. K. Daufin
Subject: Al's Morning Meeting - Friday Edition: Warnings About Recycled
Recalls
Poynter online
Al's Morning Meeting
Updated, Oct. 5, 2007
Taking on the Beauty Industry
Dove is once again "taking on the beauty industry" with another
advertisement that urges parents to talk to their daughters before the
beauty industry starts sending them the wrong messages. In its first
salvo last year, Dove used the power of interview video viraling for its
video "Evolution," which chalked up 12 million views
on YouTube alone.
Click here to see Dove's "Evolution" video
(http://www.dailymotion.com/related/5240606/video/xiax5_pubdoveevolution
_ads
Click here to see Dove's new "Onslaught" video
(http://www.dailymotion.com/video/x34boe_dove-onslaught_ads
Advertising Age says (http://adage.com/article?article_id=120886)
Dove's "Onslaught" features a close-up of a cute red-haired preteen
girl to musical refrains of "Here it comes" from U.K. group Simian's
"La Breeze," followed by a barrage of beauty-industry images and ads
featuring booty-shaking lingerie models, cheesy direct-response-style
pitches promising cosmetic miracles, scenes of plastic surgery,
time-lapse effects of yo-yo dieting and bulimia, all leading up to the
tagline: "Talk to your daughter before the beauty industry does."
I would love to hear what teens have to say about these ads.
If you need a Friday laugh, here is a parody of Dove's "Evolution"
video
(http://www.dailymotion.com/related/5240606/video/xssjn_slob-evolution_a
ds)
We sometimes have problems with our server rejecting incoming email. If
your reply to this email is returned to you, PLEASE call me at the
number below. Apologies...We are working on it. Sincerely,
Rev. Dr. E-K. Daufin, Professor
Department of Communications
Alabama State University
915 South Jackson St.
Montgomery, AL 36101-0271
334.229.6885
Thank you in advance for your
Scholarly & Creative Activity Referrals -
Lectures, Performances, Workshops, Consultation Related Info:
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