Peter,

What a wonderful task and related question.

I will leave the door open to others, to address your question of which of
these learning goals might have the largest impact.   What I can't resist is
the opportunity to note two things about your list of possible learning
goals.

First, if you had not mentioned that the course was mainly about Management
and Marketing, I could have read that list as a good list of learning goals
for "Leadership in Any Kind of Organization" - churches, schools, the
military, university department chairs, non-profits, etc.

Second, when I read your list of desired kinds of learning and relate them
to my taxonomy of significant learning, they seem to relate to three of the
categories of significant learning:

*Application*:

A. Skills

        Communication

        Writing

        Presentation

        Project Management

        IT Management

B. Thinking

        Critical thinking

        Problem solving

        Creativity

*Human Dimension*:

A.  Learning about ONESELF:
        Managing oneself


B.  Learning how to INTERACT WITH OTHERS

        Giving and receiving feedback

        Negotiating

        Managing Others

        Teamwork

*Learning How to Learn*
       Lifelong Learning

Thanks for the quick posting!  I assume others will have more to say about
your question.

Dee




On Wed, Jun 9, 2010 at 3:47 AM, Peter Smith <[log in to unmask]> wrote:

> Hi all,
>
> I, and two colleagues, have been tasked with developing, introducing, and
> delivering a new core (aka compulsory) courses for our 1st year,
> undergraduate degree (Bachelor of Commerce).The 'content' of the course is
> largely based on Management and Marketing.
>
> Aside from the 'content', there are explicit goals around the delivery of
> soft skills. our starting list of soft skills is rather long (more than we
> can possibly do). Our partial list includes:
>
> Communication skills
> Writing skills
> Giving and receiving feedback
> Presentation skills
> Project management skills
> Negotiation skills
> Managing self
> Managing others
> Teamwork
> IT Management and Technology
> Critical thinking
> Problem Solving
> Creativity
> Lifelong learning
>
>
> I wonder what people have found that, in their experience, are the three or
> four soft skills that would have the largest positive impact on students
> (I'm leaving things rather vague here, so people can interpret the question
> in a variety of ways).
>
>
>
> Kind regards
>
> Peter Smith
>
> Department of Management and International Business
> The University of Auckland Business School, Private Bag 92019, AUCKLAND
> Email: [log in to unmask], Phone: +64 9 923 7178
> Wave: [log in to unmask]
>



-- 
***********************
L. Dee Fink
234 Foreman Ave.
Norman, OK  73069
Phone/FAX:  405-364-6464
Email:  [log in to unmask]
Website:  www.finkconsulting.info

**National Project Director:  Teaching & Curriculum Improvement (TCI)
Project
**Senior Associate, Dee Fink & Associates Consulting Services
**Author of: Creating Significant Learning Experiences
**Former President of the POD Network in Higher Education (2004-2005)